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Why The Times Just Discovered Cherry Juice
Sep 10, 2026 · 5 min
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View All 250+ BrandsBefore, During, After
We boiled this down to a simple formula of what to eat Before, During, and After each workout. Over the past 8 years we have refined this further with feedback from over 200,000+ athletes being fed by The Feed.
- Before
Pre-workout: Hydro Tab in 500ml of water, sip before you start
- During
During: One Drink Gel (30g) around the 20–30 minute mark
- After
Post: Hydro Tab or water to rehydrate
- Total
Total carbs: ~30g. Clean and simple. No need to overthink it for shorter sessions.
- Before
Pre-workout: Fast Bar 30–45 minutes before you roll out
- Hour 1
Hour 1: One bottle of Energy Drink (30g) sipped throughout + one Drink Gel (30g) = 60g
- Hour 2
Hour 2: Same combo, or swap the Energy Drink for a Turbo Drink at 40g and pair with one Turbo Gel (40g) = 80g if you're pushing hard
- Total
Total carbs: 120–140g across the session. This is the sweet spot for most amateur athletes on a medium-long training day.
- Night before
Night before: Standard carb-loading meal, no need to overdo it
- Race morning
Race morning (2 hours out): Fast Bar + small meal
- Swim start
30 minutes before swim start: One Turbo Gel (40g) for a quick top-up
- On the bike
Turbo Drink mixed at 80g per 500ml bottle — one bottle per hour
One Turbo Gel every 45–60 minutes = 40g
- On the run
Turbo Gels only — one every 30–40 minutes
Caffeinated Cassis version at the halfway point and again at mile 10
- Post-race
Cherry Juice immediately after the finish line
Recovery shake within 30 minutes
But one size doesn’t fit all. Which is why we are here to build you a personal Feed that will work for you and your sport, your diet, your flavor preferences, and your training goals.
Every product in the Energy Line = 30g of carbs. Every product in the Turbo Line = 40g of carbs.
Need 60g/hour? Two Energy Line products.
Need 90g/hour? Three Energy Line products — or two Turbo Line products + one Energy product.
The color coding (blue = Energy, black = Turbo) tells you everything you need to know at a glance. No label-reading during a race. No math on the run. Just grab the right color and go.
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Nomio
Nomio is a concentrated organic broccoli sprout shot, backed by 8 years of Swedish research, that helps reduce lactic acid buildup so you can hold your effort longer.
Nomio is the top trending performance product this year. Mads Pedersen has been using it for over a year and loves it. Coincidence he's now in the green jersey? I think not.
Benefits:
- Reduce Lactate
- Fight Fatigue
- Pro Tested
- WADA Compliant
- Train Harder
- Recover Faster
- Scientifically Studied
The Feed's Top 10
Try It
My Go-To for Everything I Need
Great place to order from... they have everything you need and in stock and the shipping is super fast! I love the "Try It" page! Great opportunity to sample something new for little or no cost. The "New" page is great too.
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Mortal Hydration Sampler + 2026 Tour Bottle
31.94
You'll get one of four limited edition 2026 Animal bottles, picked at random, paired with a Mortal Hydration sample pack.
Sample Pack includes Regular and Salty versions. Regular carries 450 to 460mg of sodium per serving, built for standard training days. Salty doubles that to 900 to 920mg, meant for hot days and longer efforts.
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Foundation Try It Samples
7.98
One single-serving pouch. Everything you need. Add it to your shake, your coffee, or just mix it with milk. Done. Box checked.
If you bought each of these ingredients individually, you're looking at over $230 to even get started. Foundation is less than half the price per serving of the exact same ingredients individually. Same stuff. Half Price. One pouch.
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Transparent Labs Greens Samples
4.35
Try It / Variety Pack 4.35
Unflavored / Single Serving 1.45
Peach Mango / Single Serving 1.45
Pineapple Coconut / Single Serving 1.45
Creatine, ranked by cost per serving
All Creapure is the same. So there is no reason to pay more; you can shop by price per serving and just buy the best value and as much as you want (30, 60, or 90 days). Here are our Creapure options ranked by cost per serving:
What’s important is consistency. Be sure to take it every day.
You can order two ways from The Feed
One-time order
If you are more of a stock the pantry kind of person, then make a big one-time order.
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If you want to ensure you have the freshest stuff and mix up flavors and products, then choose a subscription and get the freshest products delivered every 4 weeks.
Save 5% today and 15% on future deliveries
Future subscriptions will renew with free shipping if the renewal amount is $49 or higher otherwise shipping will cost $7.95.
Pure Encapsulations Athletic Nutrients
Pomoni Phenolia Recovery
Pomoni Phenolia Daily
SFH PURE Plant Protein
SFH FLOW+ Beet Root Powder
SFH Super Omega-3 Fish Oil with Vitamin D3
SFH Creatine Monohydrate
Truefuels bundle
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Orders under 1lb or to APO/FPO & PO Box destinations: These orders will ship with USPS and typically take 1 to 2 days longer than the Standard Delivery estimate. Free Shipping Offers: Only valid within the contiguous USA.
How the Tour Peloton Fuels
Just a decade ago, 60 grams of carbs an hour was considered the upper end of fueling. Now it's not even the minimum in the WorldTour peloton.
120g of carbs an hour. Zero mercy. No bonks.
A decade ago, sports nutrition advice said athletes should aim for 60–90g of carbs per hour. Today's WorldTour peloton has blown straight past that.
The numbers behind the win
Vollering took her second Tour De France Femmes title this year, covering 1,174.5 km from Lausanne to Nice. Across those nine stages, her team clocked her fueling at an average of 110g of carbohydrate per hour on the bike.
9,050g
of total carbohydrate over the nine days, including meals off the bike
3,450g
of carbohydrate fueled during racing across all nine stages
110g/hour
average carb intake during race stages
Broken down by product, her in-race fueling looked like this:
Drink Mix 160 — 47 bottles
Drink Mix 320 — 9 bottles
Gel 100 — 20 sachets
Gel 160 — 10 sachets
Gel 100 Caf 100 — 6 sachets
Elsa Hugot, team nutritionist for FDJ-Suez, put it simply: staying out of an energy deficit on any single stage is the difference between recovering in time for the next one and digging a hole you can't climb out of over nine days of racing.
Here's what's in the bottles and jersey pockets of the world's biggest teams.
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UAE Team Emirates XRG
If you want to fuel like Tadej Pogačar, think precision and relentless carb delivery.
Translation: massive energy, minimal stomach rebellion.
Enervit -
The Visma–Lease a Bike
Fuel exactly like Jonas Vingegaard. This team relies on the highly optimized line from Amacx.
Measure everything. Fuel constantly.
Amacx -
Netcompany INEOS + Uno-X Mobility
Maurten encapsulates carbohydrates in a pH-sensitive gel that helps shuttle carbs through the stomach with less GI distress.
More fuel. Less sloshing.
Maurten -
The Team Picnic–PostNL & Lotto–Intermarché
These two teams leverage the dialed fueling system from Precision Fuel and Hydration.
Plus, they use OOfos recovery slides anytime they aren't pedaling. That counts for something!
Precision Fuel & Hydration
The Secret Performance Stack The Tour is Using
Here's the short list of products top riders are using at the Tour to make it through three weeks of the hardest racing on earth.
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Nomio
Nomio condenses 6.5 pounds of broccoli sprouts into a single 60ml shot.
Take it 2–3 hours before your key effort — it's a cellular switch-flipper, not a quick fuel source.
-
500mg
Amacx Beet Shot
The Amacx Beet Shot delivers 500mg of nitrates per shot.
Take one every morning to let the benefits compound.
-
SwissRX Nitric Oxide Pro
Our top-selling performance booster, and the secret ingredient is black garlic.
Two capsules every morning. One rule that makes or breaks it: no mouthwash.
-
Bicarb
Bicarb
That's where Bicarb saves you.
You're taking this for performance, not taste.
Run this stack. You'll understand why the Tour peloton is obsessed.
Trusted by 1,000,000+ Athletes
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★★★★☆
Sample Packs Save the Day
There are always great deals, and I am thankful of the "sample" packs available. I generally know what works with my body, but sometimes the flavors/textures of newer / different yet similar products are not to my liking and appreciate the availability of trying before committing to a large bag / quantity that I can't choke down.
Brenda Y.
AZ, United States
Verified Buyer
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★★★★★
Customer Service Earns 5 Gold Stars
Customer service is top tier! I reached out with an issue and received a response immediately. Also, they rectified it right away. Customer service IMO will make it or break it for me with a company. This definitely made The Feed earn 5 gold stars!
Erin
WA, United States
Verified Buyer
-
★★★★★
Everything You Need, Fast and Free
The FEED has everything you need (I've always found what I was looking for!). It's easy to order, very quick to get your products, and free delivery to boot. I feel supported and can get information on products, as needed, before I buy. I so appreciate the professional, and cool, customer support. Jim, age 68 Missoula, MT
Jim
MT, United States
Verified Buyer
-
4.8
★★★★★
Rated 4.8 stars (Excellent) from 100,000+ reviews
The Feed Insider
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Fatigue Resistance: The Number That Predicts Your Result
Fatigue resistance is your ability to hold your effort — pace, power, output — late in a race instead of it feeling compromised or reduced.
By Matt Johnson · Aug 31, 2026 · 4 min read
The name comes from the feed zone. The idea is the same: fuel athletes without making them stop.
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1903
July 1, 1903: The Tour Begins
The first TDF rolls out of Paris with 60 riders, zero sports nutrition science, and a general attitude of grit as a fuel source.
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1920s
The 1920s: The Musette Enters the Race
After the war, the Tour resumed — and riders started carrying musettes from the start.
A cycling icon was born.
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1935
1935: The Day the Feed Zone Changed Forever
Moineau kept going. He crossed the finish line 15 minutes ahead of a heavily refreshed field.
Genius? Sabotage? Either way, that was the day the feed zone started its transformation — shifting from a casual roadside picnic into the high-speed, grab-and-go operation it is today.
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1950s
The 1950s: The Feed Zone Gets Serious
Roadside café stops and folding tables give way to organized team feed zones.
The chaotic becomes choreographed.
-
2022
2022: The Feed Zone Bites Back
The feed zone has always had a thin margin between precision and chaos.
When you have dozens of riders trying to grab their nutrition, things can get a bit dicey.
-
Now
Now: The Fueling Revolution
A few years ago, 60 grams of carbs per hour was considered the ceiling.
Today, the best athletes are pushing 120+ grams an hour, every day, and doing things at the end of races that simply weren't possible before.
Matt, Founder of The Feed
Before founding The Feed, Matt Johnson spent a decade as President of Slipstream Sports, running the WorldTour pro cycling team that raced the Tour as Garmin.
We built The Feed to share how the right nutrition at the right time can instantly improve your performance, get you more improvement out of each workout, and increase your enjoyment of training and racing.
The Feed Musette
The result is The Feed Musette: classic racing look, heavier fabric, padded strap, full-length zipper.
You can get it for free with any $75+ order today.
A throwaway race classic, promoted to everyday keeper.
About The Feed
We are athletes like you. We have experienced how eating smarter can make a meaningful difference in our training. Improving your nutrition is one of the quickest ways to see meaningful improvements in performance.
NSF Certified for Sport®
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Always Happy Promise: Don't like a product? Tell us within 30 days of receipt and we'll make it right and make you happy.
Need help? Our Feed coaches are here to help you for free; email us at hello@thefeed.com and tell us your sport, what you are training for, and any nutritional preferences and flavors you love and hate.
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These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any diseases.